In their early days, the founders of Google tried to sell their struggling business for $1 million and were turned down. Alibaba, one of the largest eCommerce companies in the world, was rejected by nearly every VC they pitched. Rakuten, the largest e-commerce company in Japan, never received any VC funding. In all three cases, an immense opportunity went unrecognized by professional, world-class investors. Similar opportunities go unrecognized every day by the entrepreneurs who chase them, and eventually give up.

Predicting the future is a fool’s errand, yet entrepreneurs, investors, and business operators, no doubt motivated by massive revenue-generating opportunities…


In the startup world, Agile is king. Entrepreneurs are constantly exploring new product ideas, new marketing strategies, and new business models. To be effective, their teams need a framework for creating that enables quick iterations and constant learning. As long as you apply one of the many frameworks of Agile, you can pat yourself on the back for embracing modern product development practices.

But what if you don’t have the luxury of going Agile? In established companies that might be less focused on Exploring and more on Expanding or Extracting, this is often the case. Because the cost of shipping…


*Note — this analysis pertains to entrepreneurs launching a new app as their primary business. Marketing apps or creative experiences for brands require separate analyses that I promise to do sometime soon.

I’ve been approached countless times by people telling me they have an app idea. I love this conversation because I get to try and convince them not to do it. The thing is, there is no such thing as an ‘app idea’. You can start a business and your main product can be an app. To pull this off, you’re going to need to have, and execute, thousands…


*Note — this analysis pertains to entrepreneurs launching a new app as their primary business. Marketing apps or creative experiences for brands require separate analyses that I promise to do sometime soon.

I’ve been approached countless times by people telling me they have an app idea. I love this conversation because I get to try and convince them not to do it. The thing is, there is no such thing as an ‘app idea’. You can start a business and your main product can be an app. To pull this off, you’re going to need to have, and execute, thousands…


Iterative and incremental development methods can be traced back as far as 1957, but few have taken hold as frameworks for innovation more firmly than Agile. Agile, which advocates adaptive planning, evolutionary development, early delivery, and continual improvement, has proven itself to be quite agile in its own incremental and evolutionary adaptation. While most project managers think scrums and sprints when thinking about Agile, there are actually numerous hybrids, spinoffs, and variations. Here are our favorite 7.

Scrum

Scrum is what most people think of when they think of Agile. In Scrum, you set up a product backlog where features are…


Before you can innovate, you have to define your innovation style. When we worked with West Elm, they had an Innovation team that was constantly cooking up new ideas and thinking of ways to test them in sandboxes with their users. Behind a strong product leader, we implemented their ideas through Rapid Prototyping, quickly releasing versions of chatbots, VR and AR playgrounds, and AI tools in unthinkably short cycles. Almost everything we built was eventually killed off for not performing as expected, which was, as expected. The baseline assumption at West Elm was that their ideas were most likely going…

Andrew Greenstein

SF AppWorks CEO. Digital Problem Solver. Investor. Writer. Drummer. Dreamer.

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