*Note — this analysis pertains to entrepreneurs launching a new app as their primary business. Marketing apps or creative experiences for brands require separate analyses that I promise to do sometime soon. I’ve been approached countless times by people telling me they have an app idea. I love this conversation…

*Note — this analysis pertains to entrepreneurs launching a new app as their primary business. Marketing apps or creative experiences for brands require separate analyses that I promise to do sometime soon. I’ve been approached countless times by people telling me they have an app idea. I love this conversation…

Iterative and incremental development methods can be traced back as far as 1957, but few have taken hold as frameworks for innovation more firmly than Agile. Agile, which advocates adaptive planning, evolutionary development, early delivery, and continual improvement, has proven itself to be quite agile in its own incremental and…

Before you can innovate, you have to define your innovation style. When we worked with West Elm, they had an Innovation team that was constantly cooking up new ideas and thinking of ways to test them in sandboxes with their users. Behind a strong product leader, we implemented their ideas…