How to Spot Opportunities and Act Upon Them

Andrew Greenstein
5 min readApr 30, 2021

In their early days, the founders of Google tried to sell their struggling business for $1 million and were turned down. Alibaba, one of the largest eCommerce companies in the world, was rejected by nearly every VC they pitched. Rakuten, the largest e-commerce company in Japan, never received any VC funding. In all three cases, an immense opportunity went unrecognized by professional, world-class investors. Similar opportunities go unrecognized every day by the entrepreneurs who chase them, and eventually give up.

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Andrew Greenstein

SF AppWorks CEO. Digital Problem Solver. Investor. Writer. Drummer. Dreamer.